Henkel Art.Award Honored as Best International PR Strategy
The "Henkel Art.Award" initiated by Henkel Central Eastern Europe (Henkel CEE) was named the winner of the PR Report Award in the category "International PR Strategy". For the fourth time, the German trade magazine PR Report awarded prizes in Berlin for the most successful people and best campaigns within the PR industry in the German-speaking parts of Europe.
Award
The concept of the Henkel Art.Award was also convincing enough to the 22 member jury of the PR Report Award. In Berlin, the Henkel Art.Award ended up as the winner in the category "International PR Strategy". The publication bestowed 22 awards in 21 categories, selecting among a total of 301 entries. "Henkel considers the PR Award to be an important honor and recognition within the communications branch in the German-speaking parts of Europe. The cross-border, multi-national communications concept of our art prize reflects the role of Henkel CEE as regional headquarters", says Sabine Schauer, Henkel's Corporate Communications Director for Europe, Middle East & Africa.
From left: Erika Backhaus (MS&L International PR GmbH), Sabine Schauer (Henkel CEE),
Severin Heinisch (Hochegger.com), Elisabeth Michal (Hochegger.com)
and Axel Wallrabenstein (PUBLICIS Consultants Germany)
The cultural initiative Kulturkontakt Austria has served as Henkel's partner to implement this unique art prize in Central and Eastern Europe. The strategic planning of the concept was carried out in cooperation with Severin Heinisch, Member of the Management Board of the communications consultancy Hochegger.com.
Elisabeth Michal (Hochegger.com), Severin Heinisch (Hochegger.com)
and Sabine Schauer (Henkel CEE)