In 2007, these two business segments of National Starch generated sales of 1.25 billion GBP (about 1.83 billion euros). The purchase price was 2.7 billion GBP (about 3.7 billion euros). Following the integration, annualized sales of Henkel’s Adhesives Technologies business sector will increase to about 7.5 billion euros. Henkel expects synergies from the acquisition of 240 to 260 million euros per year and anticipates it will realize the full synergy potential from 2011 on.

“We will do everything in our power to integrate this excellent company with its outstanding employees and products quickly and smoothly”, added Ulrich Lehner. Henkel will provide an update on the integration process in connection with the publication of the Q1 figures on May 7, 2008.

Market position strengthened
By acquiring the Adhesives and Electronic Materials businesses of National Starch, Henkel substantially further strengthens its leading position in the global adhesives markets, particularly in the industrial segment. The businesses of National Starch and the existing Henkel Adhesives Technologies portfolio excellently complement each other.

Within Henkel’s Adhesives Technologies business sector, the acquisition will have a particular impact on the packaging and wood adhesives businesses, as well as on the electronics business. Henkel, for example, has very good market positions in the laminating adhesives segment used in the manufacture of flexible packaging for food products, while National Starch is a leader in pressure-sensitive adhesives. As a result of the merger, these technologies will be accessible to a larger number of customers, while new areas of application are expected to be developed. In the electronics field, National Starch offers a specialty adhesive with which electronic chips can be bonded on – for example – credit cards, while Henkel markets solutions for the protection of these sensitive chips against damaging environmental influences such as heat or sun radiation. The combination of the two businesses now enables customers to source both solutions from a single supplier.

Henkel also sees a significant strengthening of its regional market positions. The share of sales accounted for by the Asia-Pacific region will, with the acquisition of the National Starch businesses, increase from 8 percent to around 12 percent, and the share of sales of the adhesives business per se in this region will actually double due to the already strong position of both companies. At the same time, the strong market position enjoyed by Henkel in Europe, particularly in the growth region of Eastern Europe, can be leveraged to accelerate expansion by enabling brands and technologies from National Starch to be marketed via the Henkel sales and distribution network already established in this region.
Henkel Central Eastern Europe (Henkel CEE) with its