1955
Schwarzkopf develops „Taft“, the „liquid hairnet“, the first hairspray to hit the European market.

1964
Taft introduces the first styling product in a gel form to the market.

1971
Taft becomes known as 3 Wetter Taft (3 Weather Taft).

1987
Schwarzkopf leads the way by becoming the first major manufacturer to produce FCF free hairsprays.

1999
Setting the trend: the new XPRESS range is launched.

2000
Taft goes Europe: Schwarzkopf‘s famous styling brand is launched in France, Italy, and Belgium.

2003
Successfully targeting men, Taft enters the male styling segment with its new Power line.

2004
Taft XPRESS is re-launched as Taft Looks, the trend styling line of Taft. Now you can get a cool individual look that lasts in all conditions!

2006
Major Re-launch of all lines in all countries. Taft integrates the new Senso Touch Effect in all products.