As an expert in hair coloration Schwarzkopf & Henkel has dedicated a complete coloration range to the most wanted hair color of the world: Blond. With 40 years of lightening expertise Poly Blonde is the competent hair expert for every lightening, highlighting or blonding need. Discover the fascination of blonde and explore our world of natural, shining nuances.

Better Blonde. Poly Blonde.
Whether you want to bleach or lighten your whole head, or if you’re looking for natural or fashionable highlights: Blonde offers you a tailor-made set of lighteners, blonding crèmes and highlight sets, that perfectly fit your needs.

Poly Blonde Lighteners – for natural or striking blondes.
How blonde do you want to be? Easily lighten your hair by all blonde nuances in one easy step: Poly Blonde Lighteners provide a fabulous blonde look with natural or dramatic blonde effects– even for light brown hair. Poly Blonde lightening experts have developed numerous high-performance formulas to allow a lightening procedure that is efficient and yet gentle and caring on the hair, resulting in a perfect blonde tone full of vitality and shine. 
 
Poly Blonde Highlights – for fashionable, sophisticated strands.
Are you longing to create your own highlights at home?
In only one easy step Poly Blonde Highlights with their innovative Duo-Color-Applicator provide natural, sophisticated blonde-looks no one can resist: bold, wide streaks to dramatically contrast with your natural color, defined, narrow streaks for a yet subtle effect, or even two-color highlights that perfectly complement your natural hair color.
The result: fashionable and striking blonde effects with your own choice of highlights.

Poly Blonde Blonding Cremes – now with more volume!
Poly Blonde Blonding Crèmes lighten your hair by 2 to 4 nuances, while creating an even, natural or fashionable long-lasting Blonde tone. Their special Volume Lift Complex is directly integrated into the Blonde Crème in Ash and Pearl supporting more volume while your natural hair color is lightened just the way you like it.

Launch of new Poly Blonde line: Now indulging the hair also with indispensable Protein Care.

Re-launches with several packaging-reworks. Care Balm and Highlights Light and Super enhance the Poly Blonde range.

Introduction of modernised Poly Blonde-formula with a caring treatment enriched with camomile to shield the hair structure and to ensure supple, radiant and shining hair.

Introduction of Poly Blonde, the first coloration and lightening line especially designed for blondes.

Poly Blonde also launches Easy Highlights, first to feature the patented Easy Highlight Applicator, which allows easy application and provides individual blonde highlights with a full gloss effect.

The former Intensive-Lightener Medium (L2) is re-launched with pH-mild technology. The patent pending new pH-mild formula provides gentle care and radiant shine, also for fine and sensitive hair.

Intensive-Lightener L1 re-launch with a new ammonia-free formula that offers intensive lightening without unpleasant colors.
Launch of new Duo Color Highlights with the patent-pending Duo-Color-Applicator Bottles.
The Blonding Crèmes are enhanced with Volume Lift
Complex, adding up to 40% more volume to Ash and Pearl Blonde.
Nordic Colors is now called “Nordic Blonde”.
In 2006, Poly/Nordic Blonde can be bought in Germany, Scandinavia, France, Russia, Ukraine, Italy, Spain, Australia/New Zealand, Austria, Switzerland, Benelux and Spain.